Shogun Brand Identity

A complete profile of Shogun's visual system — colors, typography, components, and personality — extracted from https://getshogun.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/shogun
• Machine-readable JSON: https://characterquilt.com/branding/shogun.json
• Per-page llms.txt: https://characterquilt.com/branding/shogun/llms.txt

Quick Facts

Color Palette

• primary: #A0B3FB
• secondary: #262C35
• accent: #1A212A
• background: #1A212A
• textPrimary: #1A212A
• link: #1A212A

Typography

• primary: Soehne — https://fonts.google.com/specimen/Soehne
• heading: Soehne — https://fonts.google.com/specimen/Soehne

Visual Assets

• Logo:
• Favicon: .png)
• Social card (og:image): .webp)

UI Components

• buttonPrimary: background=#1A212A, textColor=#1A212A, borderColor=#1A212A, borderRadius=100px, shadow=none
• buttonSecondary: background=transparent, textColor=#1A212A, borderColor=#1A212A, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: ecommerce businesses

Shogun Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Mobile Commerce: What is M-Commerce & Why It Matters (+ Examples)
  • Image:
  • Source: Link
• 9 Stunning Shopify Blog Examples That Drive Organic Traffic
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  • Source: Link
• Try The #1 Price Testing App for Shopify Stores
  • Image:
  • Source: Link
• 9 Stunning Shopify Blog Examples That Drive Organic Traffic
  • Image:
  • Source: Link
• Advanced Visual Page Builder for BigCommerce | Shogun
  • Image:
  • Source: Link
• 9 Stunning Shopify Blog Examples That Drive Organic Traffic
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Soehne",
      "role": "body"
    },
    {
      "family": "Cartographcf",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#A0B3FB",
    "secondary": "#262C35",
    "accent": "#1A212A",
    "background": "#1A212A",
    "textPrimary": "#1A212A",
    "link": "#1A212A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [
        "Soehne",
        "sans-serif"
      ],
      "body": [
        "Soehne",
        "sans-serif"
      ],
      "paragraph": [
        "Soehne",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A212A",
      "textColor": "#1A212A",
      "borderColor": "#1A212A",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1A212A",
      "borderColor": "#1A212A",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/6650c0dafbafeb00fd5d7daf_logo-1.svg",
    "favicon": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/6621737cc90f7de0564a48b0_Shogun-Fav-Icon%20(4).png",
    "ogImage": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/661d5192ec41e77e6bec68bb_home_open_graph_image%20(2).webp",
    "logoHref": "https://getshogun.com",
    "logoAlt": "Untitled UI logotext"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand 'Shogun'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try for free",
      "reasoning": "Button #2 'Try for free' has a distinct call-to-action text and a unique design with a rounded border, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Try for free",
      "reasoning": "Button #4 'Try for free' is from a different color group (transparent) and serves as a secondary option with a less prominent design."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "ecommerce businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand 'Shogun'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}