Shaped Brand Identity

A complete profile of Shaped's visual system — colors, typography, components, and personality — extracted from https://shaped.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/shaped
• Machine-readable JSON: https://characterquilt.com/branding/shaped.json
• Per-page llms.txt: https://characterquilt.com/branding/shaped/llms.txt

Quick Facts

Color Palette

• primary: #D96DFD
• secondary: #5D396A
• accent: #D96DFD
• background: #191919
• textPrimary: #F0F0EB
• link: #2F2433

Typography

• primary: FK Grotesk Neue — https://fonts.google.com/specimen/FK+Grotesk+Neue
• heading: Arizona Mix — https://fonts.google.com/specimen/Arizona+Mix

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#F0F0EB, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#D96DFD, textColor=#191919, borderColor=#D96DFD, borderRadius=1584px, shadow=none
• buttonSecondary: background=#3F2A47, textColor=#D96DFD, borderRadius=1584px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

Shaped Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Introducing Value Modeling: A Control Panel for Your Business Objectives | Shaped
  • Image:
  • Source: Link
• MovieLens to Production in Minutes | Shaped
  • Image:
  • Source: Link
• EmbSum: LLM-Powered Content Recommendations | Shaped
  • Image:
  • Source: Link
• Shaped Launches Semantic Search with Behavioral Re-ranking
  • Image:
  • Source: Link
• Embracing Embeddings: From fragmented insights to unified understanding | Shaped
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Additional instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "FK Grotesk Neue",
      "role": "body"
    },
    {
      "family": "Arizona Mix",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#D96DFD",
    "secondary": "#5D396A",
    "accent": "#D96DFD",
    "background": "#191919",
    "textPrimary": "#F0F0EB",
    "link": "#2F2433"
  },
  "typography": {
    "fontFamilies": {
      "primary": "FK Grotesk Neue",
      "heading": "Arizona Mix"
    },
    "fontStacks": {
      "heading": [
        "Arizona Mix",
        "sans-serif"
      ],
      "body": [
        "FK Grotesk Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "FK Grotesk Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F0F0EB",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D96DFD",
      "textColor": "#191919",
      "borderColor": "#D96DFD",
      "borderRadius": "1584px",
      "borderRadiusCorners": {
        "topLeft": "1584px",
        "topRight": "1584px",
        "bottomRight": "1584px",
        "bottomLeft": "1584px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3F2A47",
      "textColor": "#D96DFD",
      "borderRadius": "1584px",
      "borderRadiusCorners": {
        "topLeft": "1584px",
        "topRight": "1584px",
        "bottomRight": "1584px",
        "bottomLeft": "1584px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.shaped.ai/images/Shaped_Logo_Horizontal_White.svg",
    "favicon": "https://www.shaped.ai/favicon.svg",
    "ogImage": "https://www.shaped.ai/images/Shaped-Open-Gragh.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 6,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Shaped'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 11,
      "text": "Read case studies",
      "reasoning": "Button #0 has a vibrant brand color (#D96DFD) and action-oriented text ('Read case studies'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 15,
      "text": "Learn more",
      "reasoning": "Button #3 has a different background color (#3F2A47) and serves as a secondary action with the text 'Learn more'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Shaped'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}