Shaped Brand Identity

A complete profile of Shaped's visual system — colors, typography, components, and personality — extracted from https://shaped.ai. Built for designers, agents, and AI tools.

Colors

Color Palette

Brand palette extracted from https://shaped.ai.

• Primary: #D96DFD (rgb(217, 109, 253))
• Secondary: #5D396A (rgb(93, 57, 106))
• Accent: #D96DFD (rgb(217, 109, 253))
• Background: #191919 (rgb(25, 25, 25))
• Text Primary: #F0F0EB (rgb(240, 240, 235))
• Link: #2F2433 (rgb(47, 36, 51))

Typography

Each font links to its Google Fonts page where available.

• Primary Font: FK Grotesk Neue
  Google Fonts →
• Heading Font: Arizona Mix
  Google Fonts →

Visual Assets

UI Components

Input

• Background: transparent
• Text Color: #F0F0EB
• Border Color: null
• Border Radius: 0px
• Shadow: none

Button Primary

• Background: #D96DFD
• Text Color: #191919
• Border Color: #D96DFD
• Border Radius: 15px
• Shadow: none

Button Secondary

• Background: #3F2A47
• Text Color: #D96DFD
• Border Radius: 15px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: tech-savvy professionals

Frequently Asked Questions

What is Shaped's primary brand color?
Shaped's primary brand color is #D96DFD. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Shaped use?
Shaped uses FK Grotesk Neue for body text and Arizona Mix for headings. Fonts were detected on https://shaped.ai as part of their live design system.

Does Shaped use a light or dark theme?
Shaped's primary site uses a dark color scheme, with a background of #191919.

Where can I find Shaped's logo?
Shaped's logo is available directly on their site (https://shaped.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://shaped.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shaped.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "FK Grotesk Neue",
      "role": "body"
    },
    {
      "family": "Arizona Mix",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#D96DFD",
    "secondary": "#5D396A",
    "accent": "#D96DFD",
    "background": "#191919",
    "textPrimary": "#F0F0EB",
    "link": "#2F2433"
  },
  "typography": {
    "fontFamilies": {
      "primary": "FK Grotesk Neue",
      "heading": "Arizona Mix"
    },
    "fontStacks": {
      "heading": [
        "Arizona Mix",
        "sans-serif"
      ],
      "body": [
        "FK Grotesk Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "FK Grotesk Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F0F0EB",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D96DFD",
      "textColor": "#191919",
      "borderColor": "#D96DFD",
      "borderRadius": "1584px",
      "borderRadiusCorners": {
        "topLeft": "1584px",
        "topRight": "1584px",
        "bottomRight": "1584px",
        "bottomLeft": "1584px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3F2A47",
      "textColor": "#D96DFD",
      "borderRadius": "1584px",
      "borderRadiusCorners": {
        "topLeft": "1584px",
        "topRight": "1584px",
        "bottomRight": "1584px",
        "bottomLeft": "1584px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.shaped.ai/images/Shaped_Logo_Horizontal_White.svg",
    "favicon": "https://www.shaped.ai/favicon.svg",
    "ogImage": "https://www.shaped.ai/images/Shaped-Open-Gragh.jpg"
  }
}