ServiceMax Brand Identity

A complete profile of ServiceMax's visual system — colors, typography, components, and personality — extracted from https://servicemax.com.au. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/servicemax
• Machine-readable JSON: https://characterquilt.com/branding/servicemax.json

Quick Facts

Color Palette

• primary: #4180C3
• secondary: #4285F4
• accent: #2575FC
• background: #FFFFFF
• textPrimary: #3A3A3A
• link: #2575FC

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Barlow Semi Condensed — https://fonts.google.com/specimen/Barlow+Semi+Condensed

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#4180C3, textColor=#FFFFFF, borderRadius=5px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#54595F, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking IT services

ServiceMax Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Digital Sign With Raspberry Pi Buster - ServiceMax
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  • Source: Link
• Phishing Grows Up? - ServiceMax
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  • Source: Link
• 5 Ways to Leverage Microsoft 365's New AI Innovations - ServiceMax
  • Image:
  • Source: Link
• Cool Windows 11 Features That May Make You Love This OS - ServiceMax
  • Image:
  • Source: Link
• Reviews Archives - ServiceMax
  • Image:
  • Source: Link
• How to Create Insightful Dashboards in Microsoft Power BI - ServiceMax
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.