ServiceMax Brand: Colors, Fonts, Logo & Visual Identity
ServiceMax Brand Identity
A complete profile of ServiceMax's visual system — colors, typography, components, and personality — extracted from https://servicemax.com.au. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://servicemax.com.au.
| Color Type | Hex Code | RGB Value |
|---|---|---|
| primary | #4180C3 | rgb(65, 128, 195) |
| secondary | #4285F4 | rgb(66, 133, 244) |
| accent | #2575FC | rgb(37, 117, 252) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #3A3A3A | rgb(58, 58, 58) |
| link | #2575FC | rgb(37, 117, 252) |
Typography
Each font links to its Google Fonts page where available.
- primary: Roboto
Google Fonts → - heading: Barlow Semi Condensed
Google Fonts →
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using ServiceMax's actual button styles.
Button Primary
- background: #4180C3
- textColor: #FFFFFF
- borderRadius: 5px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #54595F
- borderRadius: 0px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: businesses seeking IT services
ServiceMax Brand in the Wild
Image: servicemax.com.au
Image: servicemax.com.au
Image: servicemax.com.au
Image: servicemax.com.au
Image: servicemax.com.au
Image: servicemax.com.au
Frequently Asked Questions
What is ServiceMax's primary brand color?
ServiceMax's primary brand color is #4180C3. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does ServiceMax use?
ServiceMax uses #2575FC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does ServiceMax use?
ServiceMax uses Roboto for body text and Barlow Semi Condensed for headings. Fonts were detected on https://servicemax.com.au as part of their live design system.
Does ServiceMax use a light or dark theme?
ServiceMax's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find ServiceMax's logo?
ServiceMax's logo is available directly on their site (https://servicemax.com.au). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://servicemax.com.au using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ServiceMax.
Methodology
Brand data on this page was extracted from https://servicemax.com.au on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ServiceMax.