sendgrid.json

SendGrid Brand Identity

A complete profile of SendGrid's visual system — colors, typography, components, and personality — extracted from https://login.sendgrid.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1A82E2
Accent #B71C1C
Body Font TwilioSansText
Heading Font TwilioSansText

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

SendGrid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TwilioSansText",
      "role": "body"
    },
    {
      "family": "Inter var",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1A82E2",
    "secondary": "#294661",
    "accent": "#B71C1C",
    "background": "#FFFFFF",
    "textPrimary": "#9E9E9E",
    "link": "#B71C1C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TwilioSansText",
      "heading": "TwilioSansText"
    },
    "fontStacks": {
      "heading": [
        "Colfax",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Colfax",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Colfax",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#294661",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#9E9E9E",
      "textColor": "#FFFFFF",
      "borderColor": "#9E9E9E",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#121C2D",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://uiux-assets.sendgrid.com/logo/sg-twilio-logo-2025.svg",
    "favicon": "https://login.sendgrid.com/favicon.ico",
    "ogImage": null,
    "logoAlt": "Twilio SendGrid Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand 'SendGrid' inferred from the URL and page context. The logo is visible and has a high logoSvgScore.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Continue",
      "reasoning": "Button #0 is styled with a neutral color (#9E9E9E) but is labeled as 'btn-primary', indicating it is intended as the primary action despite the muted color."
    },
    "secondary": {
      "index": 1,
      "text": "Continue",
      "reasoning": "Button #1 has a white background (#FFFFFF) and is less visually prominent, making it suitable as a secondary action."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand 'SendGrid' inferred from the URL and page context. The logo is visible and has a high logoSvgScore.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}