SendGrid Brand Identity

A complete profile of SendGrid's visual system — colors, typography, components, and personality — extracted from https://login.sendgrid.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://login.sendgrid.com.

• primary: #1A82E2
• rgb(26, 130, 226)
• secondary: #294661
• rgb(41, 70, 97)
• accent: #B71C1C
• rgb(183, 28, 28)
• background: #FFFFFF
• rgb(255, 255, 255)
• textPrimary: #9E9E9E
• rgb(158, 158, 158)
• link: #B71C1C
• rgb(183, 28, 28)

Typography

Each font links to its Google Fonts page where available.

• primary: TwilioSansText
• heading: TwilioSansText

Fonts: TwilioSansText Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Input

• background: transparent
• textColor: #294661
• borderColor: null
• borderRadius: 0px
• shadow: rgba(0, 0, 0, 0) 0px 1px 0px 0px

Button Primary

• background: #9E9E9E
• textColor: #FFFFFF
• borderColor: #9E9E9E
• borderRadius: 2px

Button Secondary

• background: #FFFFFF
• textColor: #121C2D
• borderRadius: 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

SendGrid Brand in the Wild

Image: cdn.prod.website-files.com

Source: pangea.app

Frequently Asked Questions

What is SendGrid's primary brand color?

SendGrid's primary brand color is #1A82E2. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does SendGrid use?

SendGrid uses #B71C1C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does SendGrid use?

SendGrid uses TwilioSansText as the primary typeface across body and headings.

Does SendGrid use a light or dark theme?

SendGrid's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find SendGrid's logo?

SendGrid's logo is available directly on their site (https://login.sendgrid.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://login.sendgrid.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SendGrid.