savvy wealth.json

Savvy Wealth Brand Identity

A complete profile of Savvy Wealth's visual system — colors, typography, components, and personality — extracted from https://www.savvywealth.com/. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/savvy-wealth
Machine-readable JSON: https://characterquilt.com/branding/savvy-wealth.json
Per-page llms.txt: https://characterquilt.com/branding/savvy-wealth/llms.txt

Quick Facts

Field	Value
Primary	#175242
Accent	#000000
Body Font	Abc Diatype
Heading Font	Abc Diatype

Color Palette

primary: #175242
secondary: #8E7E57
accent: #000000
background: #FFFFFF
textPrimary: #000000
link: #8E7E57

Typography

primary: Abc Diatype — https://fonts.google.com/specimen/Abc+Diatype
heading: Abc Diatype — https://fonts.google.com/specimen/Abc+Diatype

Visual Assets

UI Components

input: background=#FFFFFF, textColor=#4D4D4D, borderColor=#8E7E57, borderRadius=6px, shadow=none
buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=3px, shadow=none
buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=3px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: affluent individuals seeking wealth management services

Savvy Wealth Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Escape LPL Fees & Hidden Costs | Savvy Wealth RIA Model for Advisors
- Image: https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/68ee4c09b4c45787d152b554_img-hero-bg.webp
- Source: https://www.savvywealth.com/lpl
Blog Advisors
- Image: https://cdn.prod.website-files.com/647e0f47a33f9d6e433835d4/69736f775253a531d3f351c5_blog_advisors_Facebook%20Marketing%20for%20Financial%20Advisors.jpg
- Source: https://www.savvywealth.com/advisors/blog
Conrad Levesque: Financial Advisor in Marietta, GA | Savvy
- Image: https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/69c194eef00e2d3fb18da805_Delvr%20Logo%20(1).webp
- Source: https://www.savvywealth.com/advisor/conrad-levesque
Professional Financial Insights | Savvy Blog | Connect with an Advisor
- Image: https://cdn.prod.website-files.com/647e0f47a33f9d6e433835d4/69e0ee2ca0fe0acaa506a639_Portfolio%20Perspectives_Blog%20Thumbnail.png
- Source: https://www.savvywealth.com/blog
Escape LPL Fees & Hidden Costs | Savvy Wealth RIA Model for Advisors
- Image: https://cdn.prod.website-files.com/6479cdbae84fd9792129c576/6982ff7e2fc442474899f24d_Brian%20Boswell_LPL_Video%20Thumbnail.webp
- Source: https://www.savvywealth.com/lpl
Blog Advisors
- Image: https://cdn.prod.website-files.com/647e0f47a33f9d6e433835d4/697333606ceba63edc4eb08a_blog_advisors_Digital%20Marketing%20for%20Financial%20Advisors_%20What%20Actually%20Works.jpg
- Source: https://www.savvywealth.com/advisors/blog

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.