Savvy Wealth Brand Identity

A complete profile of Savvy Wealth's visual system — colors, typography, components, and personality — extracted from https://www.savvywealth.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.savvywealth.com/.

primary
#175242
rgb(23, 82, 66)

secondary
#8E7E57
rgb(142, 126, 87)

accent
#000000
rgb(0, 0, 0)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#000000
rgb(0, 0, 0)

link
#8E7E57
rgb(142, 126, 87)

Typography

Each font links to its Google Fonts page where available.

primary
Abc Diatype
Google Fonts →

heading
Abc Diatype
Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

Logo

Favicon

Social Card

UI Components

Input

• background: #FFFFFF
• textColor: #4D4D4D
• borderColor: #8E7E57
• borderRadius: 6px
• shadow: none

Button Primary

• background: #000000
• textColor: #FFFFFF
• borderRadius: 3px
• shadow: none

Button Secondary

• background: transparent
• textColor: #000000
• borderColor: #000000
• borderRadius: 3px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: affluent individuals seeking wealth management services

Savvy Wealth Brand in the Wild

Source: savvywealth.com

Source: savvywealth.com

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Source: savvywealth.com

Frequently Asked Questions

What is Savvy Wealth's primary brand color?
Savvy Wealth's primary brand color is #175242. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Savvy Wealth use?
Savvy Wealth uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Savvy Wealth use?
Savvy Wealth uses Abc Diatype as the primary typeface across body and headings.

Does Savvy Wealth use a light or dark theme?
Savvy Wealth's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Savvy Wealth's logo?
Savvy Wealth's logo is available directly on their site (savvywealth.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.savvywealth.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Savvy Wealth.