rootly.json

Rootly Brand Identity

A complete profile of Rootly's visual system — colors, typography, components, and personality — extracted from https://rootly.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #8D6FDE
Accent #E9E8EB
Body Font Arial
Heading Font Arial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Rootly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:**

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Ppmori",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#8D6FDE",
    "secondary": "#EBE5FF",
    "accent": "#E9E8EB",
    "background": "#FFFFFF",
    "textPrimary": "#100F12",
    "link": "#F0EBFE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Ppmori",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Ppmori",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Ppmori",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60.6px",
      "h2": "36.36px",
      "body": "16.16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#4A3E8A",
      "borderColor": null,
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E9E8EB",
      "textColor": "#100F12",
      "borderRadius": "20.2px",
      "borderRadiusCorners": {
        "topLeft": "20.2px",
        "topRight": "20.2px",
        "bottomRight": "20.2px",
        "bottomLeft": "20.2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#100F12",
      "textColor": "#FFFFFF",
      "borderRadius": "20.2px",
      "borderRadiusCorners": {
        "topLeft": "20.2px",
        "topRight": "20.2px",
        "bottomRight": "20.2px",
        "bottomLeft": "20.2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65eb28a668c15a253c5417a6/65eea312675af0c080b3abad_cd27b62cced1110f8b0c1823e10a0610_rootly-logo-min.svg",
    "favicon": "https://cdn.prod.website-files.com/65eb28a668c15a253c5417a6/6914d3cdf2b405d3d668acfc_rootly-favicon.svg",
    "ogImage": "https://cdn.prod.website-files.com/65eb28a668c15a253c5417a6/68d2c0bdaefe4bc653d26500_OG%20Image.avif",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 38,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Rootly'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get started for freeGet started for free",
      "reasoning": "Button #0 has a vibrant blue background (#E9E8EB) and action-oriented text 'Get started for free', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Book a demoBook a demo",
      "reasoning": "Button #6 has a dark background (#100F12) and the text 'Book a demo', which complements the primary CTA by offering an alternative action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Rootly'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}