Rootly Brand Identity

A complete profile of Rootly's visual system — colors, typography, components, and personality — extracted from https://rootly.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://rootly.com.

• primary: #8D6FDE (rgb(141, 111, 222))
• secondary: #EBE5FF (rgb(235, 229, 255))
• accent: #E9E8EB (rgb(233, 232, 235))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #100F12 (rgb(16, 15, 18))
• link: #F0EBFE (rgb(240, 235, 254))

Typography

Each font links to its Google Fonts page where available.

• primary: Arial (Arial Google Fonts →)
• heading: Arial (Arial Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Rootly's actual button styles.

• Input

  • background: transparent
  • textColor: #4A3E8A
  • borderColor: null
  • borderRadius: 1920px
  • shadow: none

• Button Primary

  • background: #E9E8EB
  • textColor: #100F12
  • borderRadius: 20.2px
  • shadow: none

• Button Secondary

  • background: #100F12
  • textColor: #FFFFFF
  • borderRadius: 20.2px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Frequently Asked Questions

What is Rootly's primary brand color? Rootly's primary brand color is #8D6FDE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Rootly use? Rootly uses #E9E8EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Rootly use? Rootly uses Arial as the primary typeface across body and headings.

Does Rootly use a light or dark theme? Rootly's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Rootly's logo? Rootly's logo is available directly on their site (https://rootly.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://rootly.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rootly.

Methodology

Brand data on this page was extracted from https://rootly.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.