Roark Brand Identity

A complete profile of Roark's visual system — colors, typography, components, and personality — extracted from https://roark.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/roark
• Machine-readable JSON: https://characterquilt.com/branding/roark.json

Quick Facts

Color Palette

• primary: #9CA3AF
• secondary: #190C02
• accent: #8B5CF6
• background: #000000
• textPrimary: #000000
• link: #130630

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#8B5CF6, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#09090B, borderColor=#E5E7EB, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

Roark Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog | Voice AI Insights & Updates | Roark
  • Image:
  • Source: Blog
• Reports - Roark Docs
  • Image:
  • Source: Reports Docs
• Personas - Roark Docs
  • Image:
  • Source: Personas Docs
• AI Test Agents: Mastering AI Test Agents in Voice AI Testing | Roark Analytics Blog | Roark
  • Image:
  • Source: AI Test Agents Blog
• AI Test Agents: Mastering AI Test Agents in Voice AI Testing | Roark Analytics Blog | Roark
  • Image:
  • Source: AI Test Agents Blog
• Voice AI Testing & QA Platform | Roark | Roark
  • Image:
  • Source: Roark

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.