rec.json
Rec Brand Identity
A complete profile of Rec's visual system — colors, typography, components, and personality — extracted from https://www.rec.us/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/rec
- Machine-readable JSON: https://characterquilt.com/branding/rec.json
- Per-page llms.txt: https://characterquilt.com/branding/rec/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #2563EB |
| Body Font | Inter |
| Heading Font | theFuture |
Color Palette
- primary: #6B7280
- secondary: #9CA3AF
- accent: #2563EB
- background: #0C0A09
- textPrimary: #0C0A09
- link: #2563EB
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: theFuture — https://fonts.google.com/specimen/theFuture
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20height%3D%2224%22%20viewBox%3D%220%200%2065%2026%22%20width%3D%2260%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22img%22%20aria-label%3D%22Rec%20Logo%22%20class%3D%22hidden%20md%3Ablock%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M32.1986%2019.8707C29.2227%2019.8707%2026.7087%2018.0913%2025.9391%2015.0266H44.8715C45.3846%206.42586%2040.4077%200%2031.9933%200C24.9129%200%2018.7047%205.48669%2018.7047%2013C18.7047%2020.4639%2024.9129%2026%2032.1986%2026C37.1754%2026%2041.4339%2023.8251%2043.8966%2019.9202L38.4068%2016.2624C36.9188%2018.4867%2035.2257%2019.8707%2032.1986%2019.8707ZM32.0446%206.07985C35.3796%206.07985%2037.1241%208.20532%2037.4832%2010.3308H26.1956C27.1191%207.6616%2029.428%206.07985%2032.0446%206.07985Z%22%20fill%3D%22%230B100E%22%20style%3D%22fill%3A%20rgb(11%2C%2016%2C%2014)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M59.6127%200C52.2245%200%2045.8624%205.48669%2045.8624%2013C45.8624%2020.5133%2052.2245%2026%2059.6127%2026C61.665%2026%2063.3582%2025.654%2065%2025.0114V17.6958C63.666%2018.6844%2062.1781%2019.3764%2060.0232%2019.3764C56.483%2019.3764%2053.3532%2016.8555%2053.3532%2013C53.3532%209.14449%2056.483%206.62357%2060.0232%206.62357C62.1781%206.62357%2063.666%207.26616%2064.9487%208.30418V0.988593C63.3582%200.346007%2061.665%200%2059.6127%200Z%22%20fill%3D%22%230B100E%22%20style%3D%22fill%3A%20rgb(11%2C%2016%2C%2014)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%200H7.8161V26H0V0Z%22%20fill%3D%22%230B100E%22%20style%3D%22fill%3A%20rgb(11%2C%2016%2C%2014)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M19.1836%205.2725C19.1836%208.18442%2016.7334%2010.545%2013.7108%2010.545C10.6883%2010.545%208.23806%208.18442%208.23806%205.2725C8.23806%202.36058%2010.6883%200%2013.7108%200C16.7334%200%2019.1836%202.36058%2019.1836%205.2725Z%22%20fill%3D%22%230B100E%22%20style%3D%22fill%3A%20rgb(11%2C%2016%2C%2014)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Social card (og:image): https://rec.us/images/og.png
UI Components
- input: background=#FFFFFF, textColor=#000000, borderColor=#D6D3D1, borderRadius=9999px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#0C0A09, borderRadius=9999px, shadow=none
- buttonSecondary: background=#0C0A09, textColor=#FFFFFF, borderRadius=9999px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: recreational organizations and agencies
Rec Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.