Rec Brand Identity

A complete profile of Rec's visual system — colors, typography, components, and personality — extracted from https://www.rec.us/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.rec.us/.

primary

#6B7280

rgb(107, 114, 128)

secondary

#9CA3AF

rgb(156, 163, 175)

accent

#2563EB

rgb(37, 99, 235)

background

#0C0A09

rgb(12, 10, 9)

textPrimary

#0C0A09

rgb(12, 10, 9)

link

#2563EB

rgb(37, 99, 235)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

theFuture

theFuture Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M59.6127%200C52.2245%200%2045.8624%205.48669%2045.8624%2013C45.8624%2020.5133%2052.2245%2026%2059.6127%2026C61.665%2026%2063.3582%2025.654%2065%2025.0114V17.6958C63.666%2018.6844%2062.1781%2019.3764%2060.0232%2019.3764C56.483%2019.3764%2053.3532%2016.8555%2053.3532%2013C53.3532%209.14449%2056.483%206.62357%2060.0232%206.62357C62.1781%206.62357%2063.666%207.26616%2064.9487%208.30418V0.988593C63.3582%200.346007%2061.665%200%2059.6127%200Z%22%20fill%3D%22%230B100E%22%20style%3D%22fill%3A%20rgb(11%2C%2016%2C%2014)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%200H7.8161V26H0V0Z%22%20fill%3D%22%230B100E%22%20style%3D%22fill%3A%20rgb(11%2C%2016%2C%2014)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M19.1836%205.2725C19.1836%208.18442%2016.7334%2010.545%2013.7108%2010.545C10.6883%2010.545%208.23806%208.18442%208.23806%205.2725C8.23806%202.36058%2010.6883%200%2013.7108%200C16.7334%200%2019.1836%202.36058%2019.1836%205.2725Z%22%20fill%3D%22%230B100E%22%20style%3D%22fill%3A%20rgb(11%2C%2016%2C%2014)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Rec's actual button styles.

Input

Button Primary

| Property | Value | | background | #FFFFFF | | textColor | #0C0A09 | | borderRadius | 9999px | | shadow | none |

Button Secondary

| Property | Value | | background | #0C0A09 | | textColor | #FFFFFF | | borderRadius | 9999px | | shadow | none |

Brand Personality

Tone: modern
Energy: medium
Audience: recreational organizations and agencies

Rec Brand in the Wild

Image: cdn.prod.website-files
Source: partner.rec.us

Image: cdn.prod.website-files
Source: partner.rec.us

Image: rec.us
Source: rec.us

Image: cdn.prod.website-files
Source: partner.rec.us

Image: rec.us
Source: rec.us

Image: cdn.prod.website-files
Source: partner.rec.us

Frequently Asked Questions

What is Rec's primary brand color?

Rec's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Rec use?

Rec uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Rec use?

Rec uses Inter for body text and theFuture for headings. Fonts were detected on https://www.rec.us/ as part of their live design system.

Does Rec use a light or dark theme?

Rec's primary site uses a light color scheme, with a background of #0C0A09.

Where can I find Rec's logo?

Rec's logo is available directly on their site (https://www.rec.us/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.rec.us/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rec.

Methodology

Brand data on this page was extracted from https://www.rec.us/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rec.