range.json

Range Brand Identity

A complete profile of Range's visual system — colors, typography, components, and personality — extracted from https://www.range.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFF980
Accent #0071E3
Body Font Plus Jakarta Sans
Heading Font Plus Jakarta Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: wealth management professionals

Range Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFF980",
    "secondary": "#030213",
    "accent": "#0071E3",
    "background": "#FFFFFF",
    "textPrimary": "#1D1D1F",
    "link": "#0066CC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "32px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0071E3",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D1D1F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/64d3b9cc759b85974061007b_range-yellow-favicon-32.png",
    "ogImage": "https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/66b52cfc573edcff96a3ea8a_OG%20image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates are located in the header or link to the homepage, which are strong indicators of a primary brand logo. The candidates appear to be external links or not prominently placed.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book Your Personal Demo",
      "reasoning": "Button #0 uses a vibrant blue color (#0071E3) which is typically used for primary CTAs. It stands out against the background and is action-oriented with the text 'Book Your Personal Demo'."
    },
    "secondary": {
      "index": 1,
      "text": "Book Your Personal Demo",
      "reasoning": "Button #1 has a white background (#FFFFFF), making it less prominent than the primary button. It serves as a secondary option with the same text but a more subdued appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "wealth management professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates are located in the header or link to the homepage, which are strong indicators of a primary brand logo. The candidates appear to be external links or not prominently placed.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}