Range Brand Identity

A complete profile of Range's visual system — colors, typography, components, and personality — extracted from https://www.range.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.range.com/.

primary
#FFF980
rgb(255, 249, 128)

secondary
#030213
rgb(3, 2, 19)

accent
#0071E3
rgb(0, 113, 227)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#1D1D1F
rgb(29, 29, 31)

link
#0066CC
rgb(0, 102, 204)

Typography

Each font links to its Google Fonts page where available.

primary
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →

heading
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Range's actual button styles.

Button Primary
background:#0071E3
textColor:#FFFFFF
borderRadius:50px
shadow:none

Button Secondary
background:#FFFFFF
textColor:#1D1D1F
borderRadius:0px
shadow:none

Brand Personality

Tone: professional
Energy: medium
Audience: wealth management professionals

Frequently Asked Questions

What is Range's primary brand color?
Range's primary brand color is #FFF980. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Range use?
Range uses #0071E3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Range use?
Range uses Plus Jakarta Sans as the primary typeface across body and headings.

Does Range use a light or dark theme?
Range's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from https://www.range.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Range.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFF980",
    "secondary": "#030213",
    "accent": "#0071E3",
    "background": "#FFFFFF",
    "textPrimary": "#1D1D1F",
    "link": "#0066CC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "32px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0071E3",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D1D1F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/64d3b9cc759b85974061007b_range-yellow-favicon-32.png",
    "ogImage": "https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/66b52cfc573edcff96a3ea8a_OG%20image.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "wealth management professionals"
  }
}