pogo.json
Pogo Brand Identity
A complete profile of Pogo's visual system — colors, typography, components, and personality — extracted from https://www.joinpogo.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/pogo
- Machine-readable JSON: https://characterquilt.com/branding/pogo.json
- Per-page llms.txt: https://characterquilt.com/branding/pogo/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #E2D6F9 |
| Accent | #723CDC |
| Body Font | Garnett |
| Heading Font | Garnett |
Color Palette
- primary: #E2D6F9
- secondary: #EAE7FA
- accent: #723CDC
- background: #FFFFFF
- textPrimary: #0E0E0E
- link: #723CDC
Typography
- primary: Garnett — https://fonts.google.com/specimen/Garnett
- heading: Garnett — https://fonts.google.com/specimen/Garnett
Visual Assets
- Logo: https://cdn.prod.website-files.com/623692d8c639431a7088ebdc/623692d8c63943894888ec3b_Pogo-Logo.svg
- Favicon: https://cdn.prod.website-files.com/623692d8c639431a7088ebdc/625080bb73d6ffe328b2d027_Favicon_32.png
- Social card (og:image): https://cdn.prod.website-files.com/623692d8c639431a7088ebdc/62dec6de301f6de44558178a_Referral%20%2B%20Web%20Thumbnail%402x.png
UI Components
- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=15.36px, shadow=rgba(0, 0, 0, 0.06) -1px 10px 16px 1px
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=15.36px, shadow=rgba(35, 10, 94, 0.15) -1px 10px 16px 1px
Brand Personality
Tone: modern · Energy: medium · Audience: tech-savvy consumers looking for savings
Pogo Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Pogo for Businesses
- Desktop Rewards
- Desktop Cash
- Pogo's $14.8M Fundraise
- Pogo: Earn & Save on Everything
- Pogo for Businesses
