Pogo Brand Identity

A complete profile of Pogo's visual system — colors, typography, components, and personality — extracted from https://www.joinpogo.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.joinpogo.com/.

• primary: #E2D6F9 (rgb(226, 214, 249))
• secondary: #EAE7FA (rgb(234, 231, 250))
• accent: #723CDC (rgb(114, 60, 220))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #0E0E0E (rgb(14, 14, 14))
• link: #723CDC (rgb(114, 60, 220))

Typography

Each font links to its Google Fonts page where available.

• primary: Garnett Google Fonts →
• heading: Garnett Google Fonts →

Garnett, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Pogo's actual button styles.

Button Primary

• buttonPrimary
  • background: #FFFFFF
  • textColor: #000000
  • borderRadius: 15.36px
  • shadow: rgba(0, 0, 0, 0.06) -1px 10px 16px 1px

Button Secondary

• buttonSecondary
  • background: #000000
  • textColor: #FFFFFF
  • borderRadius: 15.36px
  • shadow: rgba(35, 10, 94, 0.15) -1px 10px 16px 1px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy consumers looking for savings

Frequently Asked Questions

1. What is Pogo's primary brand color?
   Pogo's primary brand color is #E2D6F9. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Pogo use?
   Pogo uses #723CDC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Pogo use?
   Pogo uses Garnett as the primary typeface across body and headings.
4. Does Pogo use a light or dark theme?
   Pogo's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Pogo's logo?
   Pogo's logo is available directly on their site (https://www.joinpogo.com/). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://www.joinpogo.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pogo.

Methodology

Brand data on this page was extracted from https://www.joinpogo.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.