planetscale.json

PlanetScale Brand Identity

A complete profile of PlanetScale's visual system — colors, typography, components, and personality — extracted from https://planetscale.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0B6EC5
Accent #F35815
Body Font SF Mono
Heading Font SF Mono

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: developers and tech companies

PlanetScale Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SF Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0B6EC5",
    "secondary": "#F2B600",
    "accent": "#F35815",
    "background": "#FAFAFA",
    "textPrimary": "#414141",
    "link": "#F35815"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Mono",
      "heading": "SF Mono"
    },
    "fontStacks": {
      "heading": [
        "ui-monospace",
        "SFMono-Regular",
        "SF Mono",
        "Menlo",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "body": [
        "ui-monospace",
        "SFMono-Regular",
        "SF Mono",
        "Menlo",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "paragraph": [
        "ui-monospace",
        "SFMono-Regular",
        "SF Mono",
        "Menlo",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F35815",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2232%22%20height%3D%2232%22%20fill%3D%22none%22%20viewBox%3D%220%200%2040%2040%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M0%2020C0%208.954%208.954%200%2020%200c8.121%200%2015.112%204.84%2018.245%2011.794l-26.45%2026.45a20%2020%200%200%201-3.225-1.83L24.984%2020H20L5.858%2034.142A19.94%2019.94%200%200%201%200%2020M39.999%2020.007%2020.006%2040c11.04-.004%2019.99-8.953%2019.993-19.993%22%20style%3D%22fill%3A%20rgb(65%2C%2065%2C%2065)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://planetscale.com/favicon.ico",
    "ogImage": "https://planetscale.com/assets/social-DtnN8vYG.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get in touch",
      "reasoning": "The button 'Get in touch' uses a vibrant accent color (#F35815), which is consistent with a primary call-to-action due to its visibility and action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}