olipop.json

Olipop Brand Identity

A complete profile of Olipop's visual system — colors, typography, components, and personality — extracted from https://drinkolipop.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #14433D
Accent #14433D
Body Font Helvetica
Heading Font Ano

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: high · Audience: health-conscious consumers

Olipop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Ano",
      "role": "heading"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#14433D",
    "secondary": "#FCC100",
    "accent": "#14433D",
    "background": "#FFF7E5",
    "textPrimary": "#14433D",
    "link": "#14433D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Ano"
    },
    "fontStacks": {
      "heading": [
        "Ano"
      ],
      "body": [
        "Ano"
      ],
      "paragraph": [
        "Ano"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "80px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#008B70",
      "borderColor": null,
      "borderRadius": "49px",
      "borderRadiusCorners": {
        "topLeft": "49px",
        "topRight": "49px",
        "bottomRight": "49px",
        "bottomLeft": "49px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#14433D",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCC100",
      "textColor": "#14433D",
      "borderColor": "#FCC100",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://drinkolipop.com/cdn/shop/files/Logo_Arch_HunterGreen-RGB_a35c2220-44a0-4937-bb2d-2dbfe58b3343.png?v=1658954956",
    "favicon": "https://drinkolipop.com/cdn/shop/files/favicon_32x32.png?v=1613174610",
    "ogImage": "https://cdn.shopify.com/s/files/1/0034/6610/0806/files/Website_-_Social_-_Share_-_V1.png?v=1639521624",
    "logoHref": "/",
    "logoAlt": "OLIPOP logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OLIPOP'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Shop Now",
      "reasoning": "Button #0 with text 'Shop Now' uses a vibrant brand color (#14433D) and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Accept All",
      "reasoning": "Button #1 with text 'Accept All' uses a different vibrant color (#FCC100) and serves as a secondary action, fitting the secondary role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "health-conscious consumers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OLIPOP'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}