Olipop Brand Identity

A complete profile of Olipop's visual system — colors, typography, components, and personality — extracted from https://drinkolipop.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://drinkolipop.com/.

• Primary: #14433D
• Secondary: #FCC100
• Accent: #14433D
• Background: #FFF7E5
• Text Primary: #14433D
• Link: #14433D

Typography

Each font links to its Google Fonts page where available.

• Body Font: Helvetica
• Heading Font: Ano

Visual Assets

UI Components

Live previews rendered using Olipop's actual button styles.

• Input:

  • Background: #FFFFFF
  • Text Color: #008B70
  • Border Radius: 49px
  • Shadow: none

• Button Primary:

  • Background: #14433D
  • Text Color: #FFFFFF
  • Border Radius: 50px
  • Shadow: none

• Button Secondary:

  • Background: #FCC100
  • Text Color: #14433D
  • Border Color: #FCC100
  • Border Radius: 100px
  • Shadow: none

Brand Personality

• Tone: playful
• Energy: high
• Audience: health-conscious consumers

Frequently Asked Questions

1. What is Olipop's primary brand color?
   Olipop's primary brand color is #14433D. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Olipop use?
   Olipop uses Helvetica for body text and Ano for headings. Fonts were detected on https://drinkolipop.com/ as part of their live design system.

3. How was this brand profile generated?
   This profile was extracted from https://drinkolipop.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Ano", "role": "heading" },
    { "family": "Helvetica", "role": "body" }
  ],
  "colors": {
    "primary": "#14433D",
    "secondary": "#FCC100",
    "accent": "#14433D",
    "background": "#FFF7E5",
    "textPrimary": "#14433D",
    "link": "#14433D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Ano"
    },
    "fontStacks": {
      "heading": ["Ano"],
      "body": ["Helvetica"]
    }
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#008B70",
      "borderRadius": "49px"
    },
    "buttonPrimary": {
      "background": "#14433D",
      "textColor": "#FFFFFF",
      "borderRadius": "50px"
    },
    "buttonSecondary": {
      "background": "#FCC100",
      "textColor": "#14433D",
      "borderColor": "#FCC100",
      "borderRadius": "100px"
    }
  },
  "images": {
    "logo": "https://drinkolipop.com/cdn/shop/files/Logo_Arch_HunterGreen-RGB_a35c2220-44a0-4937-bb2d-2dbfe58b3343.png?v=1658954956",
    "favicon": "https://drinkolipop.com/cdn/shop/files/favicon_32x32.png?v=1613174610",
    "ogImage": "https://cdn.shopify.com/s/files/1/0034/6610/0806/files/Website_-_Social_-_Share_-_V1.png?v=1639521624"
  }
}