Odeko Brand Identity

A complete profile of Odeko's visual system — colors, typography, components, and personality — extracted from http://www.odeko.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/odeko
• Machine-readable JSON: https://characterquilt.com/branding/odeko.json
• Per-page llms.txt: https://characterquilt.com/branding/odeko/llms.txt

Quick Facts

Color Palette

• primary: #FFD100
• accent: #FFD100
• background: #FFFFDF
• textPrimary: #40180B
• link: #40180B

Typography

• primary: Roobert — https://fonts.google.com/specimen/Roobert
• heading: Residenz Grotesk — https://fonts.google.com/specimen/Residenz+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFDF, textColor=#40180B, borderColor=#40180B, borderRadius=25px, shadow=none
• buttonPrimary: background=#FFFFDF, textColor=#40180B, borderColor=#40180B, borderRadius=50px, shadow=none
• buttonSecondary: background=transparent, textColor=#40180B, borderColor=#40180B, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses and coffee shops

Odeko Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Odeko Blog
  • Image:
  • Source: https://blog.odeko.com/
• 'Brewed by Dallas' Live Art Installation Unveiled at Reunion Tower Usi - ODEKO
  • Image:
  • Source: https://odeko.com/blogs/press-releases/brewed-by-dallas-live-art-installation-unveiled-at-reunion-tower-using-1-400-cups-of-coffee
• Odeko Blog | Interview
  • Image:
  • Source: https://blog.odeko.com/tag/interview
• Cali Coffee // Iced Pumpkin Butter Latte
  • Image:
  • Source: https://odeko.com/blogs/customer-stories/5-fall-recipes-from-around-the-country
• Design At Odeko - ODEKO
  • Image:
  • Source: https://odeko.com/blogs/the-drip/design-at-odeko
• Small Business Magician" Tee - Banana Cream – Odeko
  • Image:
  • Source: https://shop.odeko.com/products/small-business-unisex-tee-banana-cream

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "Residenz Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFD100",
    "accent": "#FFD100",
    "background": "#FFFFDF",
    "textPrimary": "#40180B",
    "link": "#40180B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Residenz Grotesk"
    },
    "fontStacks": {
      "heading": [
        "ResidenzGroteskMedium"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Roobert"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "46px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFDF",
      "textColor": "#40180B",
      "borderColor": "#40180B",
      "borderRadius": "25px",
      "borderRadiusCorners": {
        "topLeft": "25px",
        "topRight": "25px",
        "bottomRight": "25px",
        "bottomLeft": "25px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFDF",
      "textColor": "#40180B",
      "borderColor": "#40180B",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#40180B",
      "borderColor": "#40180B",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.shopify.com/s/files/1/0561/3735/1242/files/odeko-logo.svg?v=1654043500",
    "favicon": "https://odeko.com/cdn/shop/files/favicon_4d83c831-ffcb-453d-8ea4-88859d381f38_32x32.png?v=1654136572",
    "ogImage": "https://odeko.com/cdn/shop/files/odeko-hero_46b24456-40a3-410e-8c38-4c89f46e9a36_1200x.jpg?v=1654135820",
    "logoHref": "https://odeko.com",
    "logoAlt": "ODEKO"
  }
}