Odeko Brand: Colors, Fonts, Logo & Visual Identity

Odeko Brand Identity

A complete profile of Odeko's visual system — colors, typography, components, and personality — extracted from http://www.odeko.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.odeko.com.

Colors

Typography

Each font links to its Google Fonts page where available.

Fonts

Font Usage

Visual Assets

UI Components

Live previews rendered using Odeko's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Odeko Brand in the Wild

Image: blog.odeko.com

Image: odeko.com

Image: blog.odeko.com

Image: i.vimeocdn.com

Image: cdn.shopify.com

Frequently Asked Questions

What is Odeko's primary brand color?
Odeko's primary brand color is #FFD100. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Odeko use?
Odeko uses Roobert for body text and Residenz Grotesk for headings. Fonts were detected on http://www.odeko.com as part of their live design system.

Does Odeko use a light or dark theme?
Odeko's primary site uses a light color scheme, with a background of #FFFFDF.

Where can I find Odeko's logo?
Odeko's logo is available directly on their site (http://www.odeko.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.odeko.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Odeko.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "Residenz Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFD100",
    "accent": "#FFD100",
    "background": "#FFFFDF",
    "textPrimary": "#40180B",
    "link": "#40180B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Residenz Grotesk"
    },
    "fontStacks": {
      "heading": [
        "ResidenzGroteskMedium"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Roobert"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "46px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFDF",
      "textColor": "#40180B",
      "borderColor": "#40180B",
      "borderRadius": "25px",
      "borderRadiusCorners": {
        "topLeft": "25px",
        "topRight": "25px",
        "bottomRight": "25px",
        "bottomLeft": "25px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFDF",
      "textColor": "#40180B",
      "borderColor": "#40180B",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#40180B",
      "borderColor": "#40180B",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.shopify.com/s/files/1/0561/3735/1242/files/odeko-logo.svg?v=1654043500",
    "favicon": "https://odeko.com/cdn/shop/files/favicon_4d83c831-ffcb-453d-8ea4-88859d381f38_32x32.png?v=1654136572",
    "ogImage": "https://odeko.com/cdn/shop/files/odeko-hero_46b24456-40a3-410e-8c38-4c89f46e9a36_1200x.jpg?v=1654135820",
    "logoHref": "https://odeko.com",
    "logoAlt": "ODEKO"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, large, and matches the brand name 'ODEKO'. It is the most prominent logo on the page.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn More",
      "reasoning": "Button #0 'Learn More' is likely the primary CTA due to its action-oriented text and distinct styling with a filled background, making it stand out among the options."
    },
    "secondary": {
      "index": 6,
      "text": "Mobile Ordering",
      "reasoning": "Button #6 'Mobile Ordering' is selected as secondary due to its transparent background, differentiating it from the primary button's filled style."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses and coffee shops"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, large, and matches the brand name 'ODEKO'. It is the most prominent logo on the page.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}