Nowadays Brand Identity

A complete profile of Nowadays's visual system — colors, typography, components, and personality — extracted from http://nowadays.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/nowadays
• Machine-readable JSON: https://characterquilt.com/branding/nowadays.json
• Per-page llms.txt: https://characterquilt.com/branding/nowadays/llms.txt

Quick Facts

Color Palette

• primary: #1F2937
• secondary: #E0E4FF
• accent: #5261EB
• background: #FDFCFE
• textPrimary: #5261EB
• link: #5261EB

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Satoshi — https://fonts.google.com/specimen/Satoshi

Visual Assets

• Logo: https://www.nowadays.ai/_next/static/media/nowadayslogo.0-~h5ehd7yd2-.png
• Favicon: https://www.nowadays.ai/favicon.ico?
• Social card (og:image): https://nowadays.ai/opengraph-image.png

UI Components

• buttonPrimary: background=#5261EB, textColor=#FFFFFF, borderColor=#5261EB, borderRadius=12px, shadow=rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset
• buttonSecondary: background=#E0E4FF, textColor=#27253B, borderRadius=12px, shadow=rgba(255, 255, 255, 0.15) 0px 1px 2px 0px inset

Brand Personality

Tone: modern · Energy: medium · Audience: corporate teams

Nowadays Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Customer Success Stories | Event Planning Case Studies | Nowadays
  • Image: https://vqftsjfwhonwbpyogmzi.supabase.co/storage/v1/object/public/landing-media/hero_1764646566756.webp
  • Source: https://www.nowadays.ai/case-studies
• Customer Success Stories | Event Planning Case Studies | Nowadays
  • Image: https://cdn.sanity.io/images/z93ulvt2/production/3c5ebc0f61702ebe19bb56b8cdc6fddb8ce9dce8-1449x1049.webp?w=3840&q=80&fit=clip&auto=format
  • Source: https://www.nowadays.ai/case-studies
• Press & Media - Nowadays AI Event Planning
  • Image: https://www.nowadays.ai/landing/press/A-woman-sitting-at-a-desk-in-a-modern-office-using-a-laptop-computer.jpg
  • Source: https://www.nowadays.ai/press
• A Wedding to Remember How Nowadays Delivered Perfection in Just 60 Days Case Study | Nowadays | Nowadays
  • Image: https://media.cntravellerme.com/photos/64e73087238bdd124237b565/3:2/w_6015,h_4010,c_limit/GettyImages-1145042281.jpeg
  • Source: https://www.nowadays.ai/case-studies/a-wedding-to-remember-how-nowadays-delivered-perfection-in-just-60-days
• Press & Media - Nowadays AI Event Planning
  • Image: https://www.nowadays.ai/landing/press/wit.png
  • Source: https://www.nowadays.ai/press
• Free Event Planning Templates & Resources | Nowadays
  • Image: https://www.rd.com/wp-content/uploads/2020/01/GettyImages-1131335393-e1650030686687.jpg
  • Source: https://www.nowadays.ai/templates

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.