Nowadays Brand: Colors, Fonts, Logo & Visual Identity

Nowadays Brand Identity

A complete profile of Nowadays's visual system — colors, typography, components, and personality — extracted from http://nowadays.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://nowadays.ai/.

Color Hex RGB
primary #1F2937 rgb(31, 41, 55)
secondary #E0E4FF rgb(224, 228, 255)
accent #5261EB rgb(82, 97, 235)
background #FDFCFE rgb(253, 252, 254)
textPrimary #5261EB rgb(82, 97, 235)
link #5261EB rgb(82, 97, 235)

Typography

Each font links to its Google Fonts page where available.

Role Font Link
primary Satoshi Google Fonts →
heading Satoshi Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Button Primary

Button Secondary

Brand Personality

Nowadays Brand in the Wild

Source: nowadays.ai

Source: nowadays.ai

Frequently Asked Questions

  1. What is Nowadays's primary brand color?
    Nowadays's primary brand color is #1F2937. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What accent color does Nowadays use?
    Nowadays uses #5261EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
  3. What font does Nowadays use?
    Nowadays uses Satoshi as the primary typeface across body and headings.
  4. Does Nowadays use a light or dark theme?
    Nowadays's primary site uses a light color scheme, with a background of #FDFCFE.
  5. How was this brand profile generated?
    This profile was extracted from http://nowadays.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Nowadays.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1F2937",
    "secondary": "#E0E4FF",
    "accent": "#5261EB",
    "background": "#FDFCFE",
    "textPrimary": "#5261EB",
    "link": "#5261EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5261EB",
      "textColor": "#FFFFFF",
      "borderColor": "#5261EB",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset"
    },
    "buttonSecondary": {
      "background": "#E0E4FF",
      "textColor": "#27253B",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(255, 255, 255, 0.15) 0px 1px 2px 0px inset"
    }
  },
  "images": {
    "logo": "https://www.nowadays.ai/_next/static/media/nowadayslogo.0-~h5ehd7yd2-.png",
    "favicon": "https://www.nowadays.ai/favicon.ico?",
    "ogImage": "https://nowadays.ai/opengraph-image.png",
    "logoAlt": "Nowadays"
  }
}