newfront.json

Newfront Brand Identity

A complete profile of Newfront's visual system — colors, typography, components, and personality — extracted from https://www.newfront.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #2A3A3E
Accent #F028B8
Body Font Aeonik
Heading Font Aeonik

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking insurance solutions

Newfront Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Aeonik",
      "role": "body"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    },
    {
      "family": "Gestura",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2A3A3E",
    "secondary": "#202C2F",
    "accent": "#F028B8",
    "background": "#152023",
    "textPrimary": "#152023",
    "link": "#F028B8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonik",
      "heading": "Aeonik"
    },
    "fontStacks": {
      "heading": [
        "Gestura",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Aeonik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "102px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#152023",
      "textColor": "#152023",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F028B8",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2A3A3E",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.ctfassets.net/m4mgwg0yt3ze/4kOGl3PtCZ2wNtuPKhXCvn/ab6a042b088255107aa42b3c5ff6a895/newfront-header-logo-white.svg",
    "favicon": "https://www.newfront.com/favicon.ico",
    "ogImage": "https://images.ctfassets.net/m4mgwg0yt3ze/3JS4MPJdhYBdAe232VGAbN/bae91f28f9bd72939808783d0d71a8f7/share-image-v2.jpg",
    "logoHref": "/",
    "logoAlt": "Newfront Homepage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Newfront'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 11,
      "text": "Play Vimeo Video in OverlayPlay Vimeo Video in OverlayPlay Vimeo Video in Overlay",
      "reasoning": "Button #11 has a vibrant accent color (#F028B8) which stands out as a primary call-to-action. The text 'Play Vimeo Video in Overlay' suggests an engaging action, making it suitable as the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Learn more",
      "reasoning": "Button #0 has a neutral background color (#2A3A3E) and the text 'Learn more', which is typical for a secondary action. It complements the primary button without competing for attention."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking insurance solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Newfront'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}