Newfront Brand Identity

A complete profile of Newfront's visual system — colors, typography, components, and personality — extracted from https://www.newfront.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.newfront.com/.

• primary
  • Hex: #2A3A3E
  • RGB: rgb(42, 58, 62)
• secondary
  • Hex: #202C2F
  • RGB: rgb(32, 44, 47)
• accent
  • Hex: #F028B8
  • RGB: rgb(240, 40, 184)
• background
  • Hex: #152023
  • RGB: rgb(21, 32, 35)
• textPrimary
  • Hex: #152023
  • RGB: rgb(21, 32, 35)
• link
  • Hex: #F028B8
  • RGB: rgb(240, 40, 184)

Typography

Each font links to its Google Fonts page where available.

• primary: Aeonik Google Fonts →
• heading: Aeonik Google Fonts →
  Gestura, sans-serif

UI Components

Live previews rendered using Newfront's actual button styles.

• Input

  • background: #152023
  • textColor: #152023
  • borderColor: null
  • borderRadius: 8px
  • shadow: none

• Button Primary

  • background: #F028B8
  • textColor: #FFFFFF
  • borderRadius: 0px
  • shadow: none

• Button Secondary

  • background: #2A3A3E
  • textColor: #FFFFFF
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals seeking insurance solutions

Newfront Brand in the Wild

Frequently Asked Questions

• What is Newfront's primary brand color? Newfront's primary brand color is #2A3A3E. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Newfront use? Newfront uses #F028B8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Newfront use? Newfront uses Aeonik as the primary typeface across body and headings.

• Does Newfront use a light or dark theme? Newfront's primary site uses a dark color scheme, with a background of #152023.

• Where can I find Newfront's logo? Newfront's logo is available directly on their site (https://www.newfront.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated? This profile was extracted from https://www.newfront.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Newfront.

Methodology

Brand data on this page was extracted from https://www.newfront.com/ using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Newfront.