Motive Brand Identity

A complete profile of Motive's visual system — colors, typography, components, and personality — extracted from https://motive.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/motive
• Machine-readable JSON: https://characterquilt.com/branding/motive.json
• Per-page llms.txt: https://characterquilt.com/branding/motive/llms.txt

Quick Facts

Color Palette

• primary: #16344D
• secondary: #13344C
• accent: #12334C
• background: #ECEAE5
• textPrimary: #12334C
• link: #12334C

Typography

• primary: Arial — Google Fonts
• heading: Manrope — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#D5D1CA, textColor=#13344C, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#12334C, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=5px, shadow=none
• buttonSecondary: background=#D5D1CA, textColor=#13344C, borderRadius=3px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Motive Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Carrier-Grade Home Device Management | Motive Home Device Manager
  • Image:
  • Source: Motive Home Device Manager
• Scalable & Secure IoT Device Management | Motive IMPACT IoT
  • Image:
  • Source: Motive IMPACT IoT
• Wi-Fi Insights & Recommendations | HDM for Home Network Performance
  • Image:
  • Source: HDM for Home Network Performance
• Motive Intelligence Platform | Real-Time AI Insights for Device & Service Management
  • Image:
  • Source: Motive Intelligence
• Managed Network Services | End-to-End, Secure & AI-Driven Support
  • Image:
  • Source: Managed Network Services
• Effortless Mobile Device Management | Motive IMPACT Mobile
  • Image:
  • Source: Motive IMPACT Mobile

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#16344D",
    "secondary": "#13344C",
    "accent": "#12334C",
    "background": "#ECEAE5",
    "textPrimary": "#12334C",
    "link": "#12334C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "Arial"
      ],
      "body": [
        "Manrope",
        "Arial"
      ],
      "paragraph": [
        "Manrope",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "38px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "1px"
  },
  "components": {
    "input": {
      "background": "#D5D1CA",
      "textColor": "#13344C",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#12334C",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D5D1CA",
      "textColor": "#13344C",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://motive.com/hs-fs/hubfs/Motive_cream_Horizontal-web.png?width=160&height=41&name=Motive_cream_Horizontal-web.png",
    "favicon": "https://motive.com/hubfs/Motive%20Colour%20icon.svg",
    "ogImage": "https://motive.com/hubfs/Motive_Timeline_04.webp",
    "logoHref": "/?hsLang=en",
    "logoAlt": "Motive_cream_Horizontal-web"
  }
}