Motive Brand Identity

A complete profile of Motive's visual system — colors, typography, components, and personality — extracted from https://motive.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://motive.com.

primary
#16344D
rgb(22, 52, 77)

secondary
#13344C
rgb(19, 52, 76)

accent
#12334C
rgb(18, 51, 76)

background
#ECEAE5
rgb(236, 234, 229)

textPrimary
#12334C
rgb(18, 51, 76)

link
#12334C
rgb(18, 51, 76)

Typography

Each font links to its Google Fonts page where available.

primary
Arial
Arial Google Fonts →

heading
Manrope
Manrope Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Motive's actual button styles.

Input

• background: #D5D1CA
• textColor: #13344C
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #12334C
• textColor: #FFFFFF
• borderColor: #FFFFFF
• borderRadius: 5px
• shadow: none

Button Secondary

• background: #D5D1CA
• textColor: #13344C
• borderRadius: 3px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Motive Brand in the Wild

Image: motive.com

Image: motive.com

Image: motive.com

Image: motive.com

Image: motive.com

Image: motive.com

Frequently Asked Questions

What is Motive's primary brand color? Motive's primary brand color is #16344D. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Motive use? Motive uses #12334C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Motive use? Motive uses Arial for body text and Manrope for headings. Fonts were detected on https://motive.com as part of their live design system.

Does Motive use a light or dark theme? Motive's primary site uses a light color scheme, with a background of #ECEAE5.

Where can I find Motive's logo? Motive's logo is available directly on their site (https://motive.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://motive.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Motive.

Methodology

Brand data on this page was extracted from https://motive.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Motive.