moss.json

Moss Brand Identity

A complete profile of Moss's visual system — colors, typography, components, and personality — extracted from https://usemoss.dev. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #101828
Accent #1A1A1A
Body Font GeistSans
Heading Font Playfair Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Moss Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are some instructions to follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GeistSans",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    },
    {
      "family": "GeistMono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#4A5565",
    "accent": "#1A1A1A",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#4A5565"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GeistSans",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display"
      ],
      "body": [
        "GeistSans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "GeistSans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E5E5",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.moss.dev/_next/image?url=%2FIcon.png&w=64&q=75&dpl=dpl_HfZSoZhaUJ2dy9zcXURLZ18wD8aS",
    "favicon": "https://www.moss.dev/favicon.ico?favicon.0q_uiul6_k4we.ico?dpl=dpl_HfZSoZhaUJ2dy9zcXURLZ18wD8aS",
    "ogImage": "https://www.moss.dev/og-image.png",
    "logoHref": "/",
    "logoAlt": "Moss Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Moss'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start Free",
      "reasoning": "Button #2 'Start Free' uses a dark background (#1A1A1A) with vibrant text, indicating a strong call-to-action. The text 'Start Free' is action-oriented, making it a clear primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Book A Demo",
      "reasoning": "Button #9 'Book A Demo' has a transparent background, providing a contrast to the primary button's dark background. It serves as a secondary action with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Moss'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}