Moss Brand: Colors, Fonts, Logo & Visual Identity

Moss Brand Identity

A complete profile of Moss's visual system — colors, typography, components, and personality — extracted from https://usemoss.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://usemoss.dev.

Color Hex Code RGB
Primary #101828 rgb(16, 24, 40)
Secondary #4A5565 rgb(74, 85, 101)
Accent #1A1A1A rgb(26, 26, 26)
Background #FFFFFF rgb(255, 255, 255)
Text Primary #0A0A0A rgb(10, 10, 10)
Link #4A5565 rgb(74, 85, 101)

Typography

Each font links to its Google Fonts page where available.

Role Font Google Fonts Link
Primary GeistSans GeistSans
Heading Playfair Display Playfair Display

UI Components

Live previews rendered using Moss's actual button styles.

Button Primary

Button Secondary

Brand Personality

Moss Brand in the Wild

Brand Asset Images

  1. Image Source: harpersbazaar.com

  2. Image Source: themossreport.com

  3. Image Source: mosslandingchamber.com

  4. Image Source: vogue.com

  5. Image Source: themossreport.com

  6. Image Source: mosslandingharbor.dst.ca.us

Frequently Asked Questions

What is Moss's primary brand color?

Moss's primary brand color is #101828. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Moss use?

Moss uses #1A1A1A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Moss use?

Moss uses GeistSans for body text and Playfair Display for headings. Fonts were detected on https://usemoss.dev as part of their live design system.

Does Moss use a light or dark theme?

Moss's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Moss's logo?

Moss's logo is available directly on their site (https://usemoss.dev). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://usemoss.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Moss.

Methodology

Brand data on this page was extracted from https://usemoss.dev on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.