Modal Brand Identity

A complete profile of Modal's visual system — colors, typography, components, and personality — extracted from http://modalup.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/modal
• Machine-readable JSON: https://characterquilt.com/branding/modal.json
• Per-page llms.txt: https://characterquilt.com/branding/modal/llms.txt

Quick Facts

Color Palette

• primary: #4285F4
• secondary: #B4CEF9
• accent: #1A73E8
• background: #FFFFFF
• textPrimary: #1A73E8
• link: #1A73E8

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

UI Components

• buttonPrimary: background=#1A73E8, textColor=#FFFFFF, borderRadius=20px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Modal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Most Hated Online Advertising Techniques - NN/G
  • Image:
  • Source: NN/G
• Modal Report
  • Image:
  • Source: Modal Report
• Welcome modal form - Landing Page by Nicepage
  • Image:
  • Source: Nicepage
• Our first brand campaign
  • Image:
  • Source: Modal Blog
• How to teach Reported Speech - Off2Class
  • Image:
  • Source: Off2Class
• Landing Page with Modal Forms using HTML, CSS, and JavaScript / How to create Modal Box
  • Image:
  • Source: YouTube

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4285F4",
    "secondary": "#B4CEF9",
    "accent": "#1A73E8",
    "background": "#FFFFFF",
    "textPrimary": "#1A73E8",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A73E8",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Reload",
      "reasoning": "The button with the text 'Reload' has a vibrant blue background (#1A73E8), which is a strong indicator of a primary call-to-action. It stands out due to its color and is the only button present, making it the primary CTA by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button present, so no secondary button can be selected. Secondary buttons must have a different background color, which is not possible here."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}