Modal Brand Identity

A complete profile of Modal's visual system — colors, typography, components, and personality — extracted from http://modalup.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://modalup.com/.
primary
#4285F4
rgb(66, 133, 244)
secondary
#B4CEF9
rgb(180, 206, 249)
accent
#1A73E8
rgb(26, 115, 232)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1A73E8
rgb(26, 115, 232)
link
#1A73E8
rgb(26, 115, 232)

Typography

Each font links to its Google Fonts page where available.
primary
Arial
Arial Google Fonts →
heading
Arial
Arial Google Fonts →
sans, Arial, sans-serif

Visual Assets

UI Components

Live previews rendered using Modal's actual button styles.

Button Primary
buttonPrimary
background #1A73E8
textColor #FFFFFF
borderRadius 20px
shadow none

Brand Personality

Tone: modern
Energy: medium
Audience: unknown

Modal Brand in the Wild

Image: media.nngroup.com Source: nngroup.com

Image: ansyshelp.ansys.com Source: ansyshelp.ansys.com

Image: images01.nicepagecdn.com Source: nicepage.com

Image: modal-cdn.com Source: modal.com

Image: off2class.com Source: off2class.com

Image: i.ytimg.com Source: youtube.com

Frequently Asked Questions

What is Modal's primary brand color?
Modal's primary brand color is #4285F4. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Modal use?
Modal uses #1A73E8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Modal use?
Modal uses Arial as the primary typeface across body and headings.

Does Modal use a light or dark theme?
Modal's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from http://modalup.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Modal.

Methodology

Brand data on this page was extracted from http://modalup.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Modal.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4285F4",
    "secondary": "#B4CEF9",
    "accent": "#1A73E8",
    "background": "#FFFFFF",
    "textPrimary": "#1A73E8",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A73E8",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}