mistral.json
Mistral Brand Identity
A complete profile of Mistral's visual system — colors, typography, components, and personality — extracted from https://mistral.ai/?ref=startups.gallery. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/mistral
- Machine-readable JSON: https://characterquilt.com/branding/mistral.json
- Per-page llms.txt: https://characterquilt.com/branding/mistral/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #FFFAEB |
| Accent | #FFFAEB |
| Body Font | Arial |
| Heading Font | Arial |
Color Palette
- primary: #FFFAEB
- accent: #FFFAEB
- background: #FFFFFF
- textPrimary: #1F1F1F
- link: #FFF0C2
Typography
- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#FFFAEB, textColor=#1F1F1F, borderRadius=0px, shadow=none
- buttonSecondary: background=#1F1F1F, textColor=#FFFFFF, borderRadius=0px, shadow=none
Brand Personality
- Tone: modern · Energy: medium · Audience: tech-savvy professionals
Mistral Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Actualités | Mistral AI
- Image:
- Source: Mistral News
- Designing a speech-to-speech assistant - Blog | Mistral AI
- Image:
- Source: Mistral Blog
- Introducing Mistral 3 | Mistral AI
- Image:
- Source: Mistral 3 News
- Mixtral of experts | Mistral AI
- Image:
- Source: Mixtral of Experts
- Careers - build the future | Mistral AI
- Image:
- Source: Mistral Careers
- Quickstart | Mistral Docs
- Image:
- Source: Mistral Docs
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.