Mistral Brand Identity

A complete profile of Mistral's visual system — colors, typography, components, and personality — extracted from https://mistral.ai/?ref=startups.gallery. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://mistral.ai/?ref=startups.gallery.

• primary: #FFFAEB
  • rgb(255, 250, 235)
• accent: #FFFAEB
  • rgb(255, 250, 235)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #1F1F1F
  • rgb(31, 31, 31)
• link: #FFF0C2
  • rgb(255, 240, 194)

Typography

Each font links to its Google Fonts page where available.

• primary: Arial
  • Google Fonts →
• heading: Arial
  • Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Mistral's actual button styles.

• Button Primary

  • Background: #FFFAEB
  • Text Color: #1F1F1F
  • Border Radius: 0px
  • Shadow: none

• Button Secondary

  • Background: #1F1F1F
  • Text Color: #FFFFFF
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Mistral Brand in the Wild

Image: mistral.ai

Frequently Asked Questions

• What is Mistral's primary brand color?
  Mistral's primary brand color is #FFFAEB. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does Mistral use?
  Mistral uses Arial as the primary typeface across body and headings.
• Does Mistral use a light or dark theme?
  Mistral's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Mistral's logo?
  Mistral's logo is available directly on their site (https://mistral.ai/?ref=startups.gallery). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from https://mistral.ai/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mistral.

Methodology

Brand data on this page was extracted from https://mistral.ai/?ref=startups.gallery on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.