meltwater.json

Meltwater Brand Identity

A complete profile of Meltwater's visual system — colors, typography, components, and personality — extracted from https://meltwater.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #28BBBB
Accent #B627A1
Body Font GT Walsheim Pro
Heading Font GT Walsheim Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and marketers

Meltwater Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT Walsheim Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#28BBBB",
    "secondary": "#15A4A4",
    "accent": "#B627A1",
    "background": "#222222",
    "textPrimary": "#222222",
    "link": "#B627A1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT Walsheim Pro",
      "heading": "GT Walsheim Pro"
    },
    "fontStacks": {
      "heading": [
        "GT Walsheim Pro",
        "sans-serif"
      ],
      "body": [
        "GT Walsheim Pro",
        "sans-serif"
      ],
      "paragraph": [
        "GT Walsheim Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.meltwater.com/_next/image?url=%2Fstatic%2Fimages%2Fblack-logo.svg&w=384&q=75",
    "favicon": "https://www.meltwater.com/apple-touch-icon.png?v=Nmb79JPw70",
    "ogImage": "https://images.prismic.io/meltwater-site/bddfb267-4e4c-4211-9e8b-4d2019e21e58_mw-meta-bg-ec.png?auto=compress,format&rect=180,0,1068,534&w=1200&h=600",
    "logoHref": "/en",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Meltwater'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Request Demo",
      "reasoning": "The 'Request Demo' button is likely the primary CTA due to its action-oriented text, which is common for primary actions on business websites."
    },
    "secondary": {
      "index": 1,
      "text": "Explore",
      "reasoning": "The 'Explore' button is a secondary action, often used to guide users to learn more about the product or service."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and marketers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Meltwater'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}