Meltwater Brand Identity

A complete profile of Meltwater's visual system — colors, typography, components, and personality — extracted from https://meltwater.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://meltwater.com.

• primary: #28BBBB
• secondary: #15A4A4
• accent: #B627A1
• background: #222222
• textPrimary: #222222
• link: #B627A1

Typography

Each font links to its Google Fonts page where available.

• primary: GT Walsheim Pro
• heading: GT Walsheim Pro

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Meltwater's actual button styles.

Button Primary

• Background: #000000
• Text Color: #FFFFFF
• Border Radius: 100px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals and marketers

Frequently Asked Questions

• What is Meltwater's primary brand color?
  Meltwater's primary brand color is #28BBBB. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Meltwater use?
  Meltwater uses #B627A1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Meltwater use?
  Meltwater uses GT Walsheim Pro as the primary typeface across body and headings.

• Does Meltwater use a light or dark theme?
  Meltwater's primary site uses a light color scheme, with a background of #222222.

• Where can I find Meltwater's logo?
  Meltwater's logo is available directly on their site (https://meltwater.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://meltwater.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Meltwater.

Methodology

Brand data on this page was extracted from https://meltwater.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Meltwater.