Lucid Software Brand Identity

A complete profile of Lucid Software's visual system — colors, typography, components, and personality — extracted from https://lucid.co. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/lucid-software
• Machine-readable JSON: https://characterquilt.com/branding/lucid-software.json
• Per-page llms.txt: https://characterquilt.com/branding/lucid-software/llms.txt

Quick Facts

Color Palette

• primary: #3A414A
• secondary: #1071E5
• accent: #282C33
• background: #FFFFFF
• textPrimary: #282C33
• link: #5D646F

Typography

• primary: Graphik — https://fonts.google.com/specimen/Graphik
• heading: GraphikWide — https://fonts.google.com/specimen/GraphikWide

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#282C33, textColor=#FFFFFF, borderColor=#282C33, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#282C33, borderColor=#282C33, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Lucid Software Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• UML class diagrams
  • Image:
  • Source: https://training.lucid.co/uml-class-diagrams
• Blog | Lucid
  • Image:
  • Source: https://lucid.co/blog
• Lucid News | Lucid Software
  • Image:
  • Source: https://lucid.co/newsroom
• Lucid News | Lucid Software
  • Image:
  • Source: https://lucid.co/newsroom
• Lucid News | Lucid Software
  • Image:
  • Source: https://lucid.co/newsroom
• How to Embrace Contributory Dissent During Collaboration | Lucid
  • Image:
  • Source: https://lucid.co/blog/embracing-contributory-dissent-in-collaboration

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.