Lucid Software Brand Identity

A complete profile of Lucid Software's visual system — colors, typography, components, and personality — extracted from https://lucid.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://lucid.co.

• primary
  • Hex: #3A414A
  • RGB: rgb(58, 65, 74)
• secondary
  • Hex: #1071E5
  • RGB: rgb(16, 113, 229)
• accent
  • Hex: #282C33
  • RGB: rgb(40, 44, 51)
• background
  • Hex: #FFFFFF
  • RGB: rgb(255, 255, 255)
• textPrimary
  • Hex: #282C33
  • RGB: rgb(40, 44, 51)
• link
  • Hex: #5D646F
  • RGB: rgb(93, 100, 111)

Typography

Each font links to its Google Fonts page where available.

• primary: Graphik
  • Graphik Google Fonts →
• heading: GraphikWide
  • GraphikWide Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Button Primary

• Background: #282C33
• Text Color: #FFFFFF
• Border Color: #282C33
• Border Radius: 0px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #282C33
• Border Color: #282C33
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Lucid Software Brand in the Wild

Source: training.lucid.co

Source: lucid.co

Source: lucid.co

Source: lucid.co

Source: lucid.co

Source: lucid.co

Frequently Asked Questions

• What is Lucid Software's primary brand color?
  Lucid Software's primary brand color is #3A414A. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Lucid Software use?
  Lucid Software uses #282C33 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Lucid Software use?
  Lucid Software uses Graphik for body text and GraphikWide for headings. Fonts were detected on https://lucid.co as part of their live design system.

• Does Lucid Software use a light or dark theme?
  Lucid Software's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Lucid Software's logo?
  Lucid Software's logo is available directly on their site (https://lucid.co). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://lucid.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lucid Software.

Methodology

Brand data on this page was extracted from https://lucid.co on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.