lithium technologies.json
Lithium Technologies Brand Identity
A complete profile of Lithium Technologies's visual system — colors, typography, components, and personality — extracted from https://totalenergies.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/lithium-technologies
- Machine-readable JSON: https://characterquilt.com/branding/lithium-technologies.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #E70000 |
| Accent | #ED0000 |
| Body Font | Roboto |
| Heading Font | Roboto Medium |
Color Palette
- primary: #E70000
- secondary: #285AFF
- accent: #ED0000
- background: #FFFFFF
- textPrimary: #374649
- link: #374649
Typography
- primary: Roboto — Google Font
- heading: Roboto Medium — Google Font
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#ED0000, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#E70000, borderColor=#E70000, borderRadius=80px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: business and energy sector professionals
Lithium Technologies Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Lubmarine boosts Customer Experience with New Website | Lubmarine TotalEnergies
- Image:
- Source: Lubmarine Blog
- Home
- Image:
- Source: Mobility TotalEnergies
- Travail à distance et environnement : le télétravail est-il plus écologique ? - le blog Mobility Business TotalEnergies
- Image:
- Source: Mobility Blog
- Development - Page 11 | TotalEnergies - The Shareholders' Newsletter #77 Summer 2025
- Image:
- Source: Shareholders' Newsletter
- Blog | Lubmarine TotalEnergies
- Image:
- Source: Lubmarine Blog
- Kazakhstan: TotalEnergies Takes Final Investment Decision for
- Image:
- Source: Kazakhstan Wind Project
Working with these fonts
Not found on Google Fonts?
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.