Lithium Technologies Brand Identity

A complete profile of Lithium Technologies's visual system — colors, typography, components, and personality — extracted from https://totalenergies.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://totalenergies.com.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

UI Components

Live previews rendered using Lithium Technologies's actual button styles.

Button Primary

• background: #ED0000
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #E70000
• borderColor: #E70000
• borderRadius: 80px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business and energy sector professionals

Lithium Technologies Brand in the Wild

Image: lubmarine.totalenergies.com
Source: lubmarine.totalenergies.com

Image: souscription.mobility.totalenergies.com
Source: souscription.mobility.totalenergies.com

Image: leblogmobilitybusiness.totalenergies.com
Source: leblogmobilitybusiness.totalenergies.com

Image: ps-cdn1.imgix.net
Source: journal-des-actionnaires.totalenergies.com

Image: lubmarine.totalenergies.com
Source: lubmarine.totalenergies.com

Image: totalenergies.com
Source: totalenergies.com

Frequently Asked Questions

1. What is Lithium Technologies's primary brand color?
   Lithium Technologies's primary brand color is #E70000. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Lithium Technologies use?
   Lithium Technologies uses #ED0000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Lithium Technologies use?
   Lithium Technologies uses Roboto for body text and Roboto Medium for headings. Fonts were detected on https://totalenergies.com as part of their live design system.
4. Does Lithium Technologies use a light or dark theme?
   Lithium Technologies's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Lithium Technologies's logo?
   Lithium Technologies's logo is available directly on their site (https://totalenergies.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://totalenergies.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lithium Technologies.

Methodology

Brand data on this page was extracted from https://totalenergies.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lithium Technologies.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Roboto", "role": "body"},
    {"family": "Roboto Medium", "role": "heading"}
  ],
  "colors": {
    "primary": "#E70000",
    "secondary": "#285AFF",
    "accent": "#ED0000",
    "background": "#FFFFFF",
    "textPrimary": "#374649",
    "link": "#374649"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto Medium"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#ED0000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#E70000",
      "borderColor": "#E70000",
      "borderRadius": "80px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://totalenergies.com/themes/custom/totalenergies_com/dist/img/logo_totalenergies.png",
    "favicon": "https://totalenergies.com/themes/custom/totalenergies_com/dist/img/favicon.png",
    "ogImage": "https://totalenergies.com/sites/g/files/nytnzq121/files/images/2021-05/cover-carrousel-logo-2x.png"
  }
}