Layer Brand Identity

A complete profile of Layer's visual system — colors, typography, components, and personality — extracted from https://www.layerfi.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/layer
• Machine-readable JSON: https://characterquilt.com/branding/layer.json

Quick Facts

Color Palette

• primary: #3F4E54
• secondary: #0082F3
• accent: #3898EC
• background: #FAF8F7
• textPrimary: #191919
• link: #3898EC

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b65_Logo.svg
• Favicon: https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b68_Favicon%2032.svg
• Social card (og:image): https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/681b4a7dc2fcebdfcfbfa731_og.png

UI Components

• buttonPrimary: background=#191919, textColor=#FAFAFA, borderRadius=58px, shadow=none
• buttonSecondary: background=#FAF8F7, textColor=#FFFFFF, borderColor=#E3E2E1, borderRadius=56px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: SMB platforms and businesses

Layer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Duet
  • Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b8c_Animation%20(2)%20(1).png
  • Source: https://www.layerfi.com/post/duet-simplifies-bookkeeping-for-nurse-practitioners-with-layer
• Duet
  • Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/683996f614338209f9d6a027_Image-column.png
  • Source: https://www.layerfi.com/post/duet-simplifies-bookkeeping-for-nurse-practitioners-with-layer
• Moxie
  • Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/68108544b907ee4f552e3b1c_Moxie-case-study-footer_tablet.png
  • Source: https://www.layerfi.com/post/moxie
• Nav
  • Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/68108544b907ee4f552e3b9f_Nav_Cashflow_Clean.jpg
  • Source: https://www.layerfi.com/post/nav
• Moxie
  • Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/68108544b907ee4f552e3b22_Moxie-case-study-header_tablet.png
  • Source: https://www.layerfi.com/post/moxie
• Unit + Layer: Bridging Embedded Finance and Accounting for Modern Platforms
  • Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/69684a90eb9ff7931409762e_Unit%20Integration%20-%20Mobile.png
  • Source: https://www.layerfi.com/posts/unit-layer-bridging-embedded-finance-and-accounting-for-modern-platforms

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