Layer Brand Identity

A complete profile of Layer's visual system — colors, typography, components, and personality — extracted from https://www.layerfi.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.layerfi.com/.

• primary: #3F4E54 (rgb(63, 78, 84))
• secondary: #0082F3 (rgb(0, 130, 243))
• accent: #3898EC (rgb(56, 152, 236))
• background: #FAF8F7 (rgb(250, 248, 247))
• textPrimary: #191919 (rgb(25, 25, 25))
• link: #3898EC (rgb(56, 152, 236))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter (Inter Google Fonts →)
• heading: Inter (Inter Google Fonts →)

Visual Assets

UI Components

Live previews rendered using Layer's actual button styles.

• Button Primary

  • background: #191919
  • textColor: #FAFAFA
  • borderRadius: 58px
  • shadow: none

• Button Secondary

  • background: #FAF8F7
  • textColor: #FFFFFF
  • borderColor: #E3E2E1
  • borderRadius: 56px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: SMB platforms and businesses

Layer Brand in the Wild

(Source: layerfi.com)

(Source: layerfi.com)

(Source: layerfi.com)

(Source: layerfi.com)

(Source: layerfi.com)

(Source: layerfi.com)

Frequently Asked Questions

• What is Layer's primary brand color?
  Layer's primary brand color is #3F4E54.

• What accent color does Layer use?
  Layer uses #3898EC as an accent color.

• What font does Layer use?
  Layer uses Inter as the primary typeface.

• Does Layer use a light or dark theme?
  Layer's primary site uses a light color scheme, with a background of #FAF8F7.

• Where can I find Layer's logo?
  Layer's logo is available directly on their site (https://www.layerfi.com/).

• How was this brand profile generated? This profile was extracted from https://www.layerfi.com/ using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.layerfi.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3F4E54",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#FAF8F7",
    "textPrimary": "#191919",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#191919",
      "textColor": "#FAFAFA",
      "borderRadius": "58px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAF8F7",
      "textColor": "#FFFFFF",
      "borderColor": "#E3E2E1",
      "borderRadius": "56px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b65_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b68_Favicon%2032.svg",
    "ogImage": "https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/681b4a7dc2fcebdfcfbfa731_og.png",
    "logoHref": "/",
    "logoAlt": "Layer"
  }
}