latent.json
Latent Brand Identity
A complete profile of Latent's visual system — colors, typography, components, and personality — extracted from https://latenthealth.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/latent
- Machine-readable JSON: https://characterquilt.com/branding/latent.json
- Per-page llms.txt: https://characterquilt.com/branding/latent/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #302643 |
| Accent | #7C3AED |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #302643
- secondary: #4B435B
- accent: #7C3AED
- background: #FFFFFF
- textPrimary: #7C3AED
- link: #7C3AED
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo:
- Favicon:
UI Components
- input: background=#FAFAFA, textColor=#999999, borderColor=#EDEDED, borderRadius=9px, shadow=none
- buttonPrimary: background=#7C3AED, textColor=#FFFFFF, borderColor=#7C3AED, borderRadius=3.04px, shadow=none
- buttonSecondary: background=transparent, textColor=#7C3AED, borderColor=#E1DCE9, borderRadius=3.04px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: healthcare professionals and organizations
Latent Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Press
- Image:
- Source: Press
- Press
- Image:
- Source: Press
- Latent Health – Accelerating Medication Access with AI
- Image:
- Source: Latent
- Press
- Image:
- Source: Press
- Latent Health – Accelerating Medication Access with AI
- Image:
- Source: Latent
- Press
- Image:
- Source: Press
Working with these fonts
Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.