Latent Brand: Colors, Fonts, Logo & Visual Identity

Latent Brand Identity

A complete profile of Latent's visual system — colors, typography, components, and personality — extracted from https://latenthealth.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://latenthealth.com.

Primary

#302643

Secondary

#4B435B

Accent

#7C3AED

Background

#FFFFFF

Text Primary

#7C3AED

Link

#7C3AED

Typography

Each font links to its Google Fonts page where available.

Primary

Inter
Google Fonts →

Heading

Inter
Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Input

input

Button Primary

buttonPrimary

Button Secondary

buttonSecondary

Brand Personality

Tone: professional
Energy: medium
Audience: healthcare professionals and organizations

Frequently Asked Questions

What is Latent's primary brand color?

Latent's primary brand color is #302643. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Latent use?

Latent uses #7C3AED as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Latent use?

Latent uses Inter as the primary typeface across body and headings.

Does Latent use a light or dark theme?

Latent's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Latent's logo?

Latent's logo is available directly on their site (https://latenthealth.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://latenthealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Latent.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#302643",
    "secondary": "#4B435B",
    "accent": "#7C3AED",
    "background": "#FFFFFF",
    "textPrimary": "#7C3AED",
    "link": "#7C3AED"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Twkeverett",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Saans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Saans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FAFAFA",
      "textColor": "#999999",
      "borderColor": "#EDEDED",
      "borderRadius": "9px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#7C3AED",
      "textColor": "#FFFFFF",
      "borderColor": "#7C3AED",
      "borderRadius": "3.04px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#7C3AED",
      "borderColor": "#E1DCE9",
      "borderRadius": "3.04px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68114bc2c53c94882188a30e/68114bc2c53c94882188a383_latent-logo.avif",
    "favicon": "https://cdn.prod.website-files.com/68114bc2c53c94882188a30e/68114bc2c53c94882188a371_Latent-Favicon.png",
    "ogImage": null
  }
}