Lark Brand Identity

A complete profile of Lark's visual system — colors, typography, components, and personality — extracted from https://uselark.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/lark
• Machine-readable JSON: https://characterquilt.com/branding/lark.json
• Per-page llms.txt: https://characterquilt.com/branding/lark/llms.txt

Quick Facts

Color Palette

• primary: #3F47E0
• accent: #3F47E0
• background: #FFFDFC
• textPrimary: #3D3D3D
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Georgia — https://fonts.google.com/specimen/Georgia

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3F47E0, textColor=#0000EE, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=5px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

Lark Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Lark | AI Testing From Your Terminal

  Source: https://uselark.ai/

• Lark | AI Testing From Your Terminal

  Source: https://uselark.ai/

• Lark | AI Testing From Your Terminal

  Source: https://uselark.ai/

• Lark | AI Testing From Your Terminal

  Source: https://uselark.ai/

• Lark | AI Testing From Your Terminal

  Source: https://uselark.ai/

• Pierce Brosnan: An old Lark ad and his subsequent exemplary promise not to smoke in films

  Source: https://tobaccofree.org/brosnan1/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Fragment Mono",
      "role": "monospace"
    },
    {
      "family": "Georgia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3F47E0",
    "accent": "#3F47E0",
    "background": "#FFFDFC",
    "textPrimary": "#3D3D3D",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3F47E0",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/Mx7eVOmYn2GEMP1CgzGcBs868Es.svg?width=452&height=139",
    "favicon": "https://framerusercontent.com/images/3fWxJgnKnIcRgRlTgE8wrghBq28.svg",
    "ogImage": "https://framerusercontent.com/images/0fXeXgBc4reRoSL1bQGnzZNyOQ.png",
    "logoHref": "./",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 6,
    "reasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lark'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start testing",
      "reasoning": "Button #0 'Start testing' is the primary CTA due to its vibrant brand color (#3F47E0) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Backed by Y Combinator",
      "reasoning": "Button #2 'Backed by Y Combinator' is secondary due to its different background color (#FFFFFF) and less action-oriented text, serving as a supportive message rather than a direct CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 6,
        "selectedLogoReasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lark'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}