Lark Brand: Colors, Fonts, Logo & Visual Identity

Lark Brand Identity

A complete profile of Lark's visual system — colors, typography, components, and personality — extracted from https://uselark.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://uselark.ai/.

Color Name Hex RGB
primary #3F47E0 rgb(63, 71, 224)
accent #3F47E0 rgb(63, 71, 224)
background #FFFDFC rgb(255, 253, 252)
textPrimary #3D3D3D rgb(61, 61, 61)
link #0000EE rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lark's actual button styles.

Button Primary

Button Secondary

Brand Personality

Lark Brand in the Wild

Source: uselark.ai

Source: uselark.ai

Source: uselark.ai

Source: uselark.ai

Source: tobaccofree.org

Frequently Asked Questions

What is Lark's primary brand color?
Lark's primary brand color is #3F47E0. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Lark use?
Lark uses Inter for body text and Georgia for headings. Fonts were detected on https://uselark.ai/ as part of their live design system.

Does Lark use a light or dark theme?
Lark's primary site uses a light color scheme, with a background of #FFFDFC.

Where can I find Lark's logo?
Lark's logo is available directly on their site (https://uselark.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://uselark.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lark.

Methodology

Brand data on this page was extracted from https://uselark.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3F47E0",
    "accent": "#3F47E0",
    "background": "#FFFDFC",
    "textPrimary": "#3D3D3D",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": ["Georgia", "sans-serif"],
      "body": ["sans-serif"],
      "paragraph": ["Inter", "sans-serif"]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3F47E0",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "5px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/Mx7eVOmYn2GEMP1CgzGcBs868Es.svg?width=452&height=139",
    "favicon": "https://framerusercontent.com/images/3fWxJgnKnIcRgRlTgE8wrghBq28.svg",
    "ogImage": "https://framerusercontent.com/images/0fXeXgBc4reRoSL1bQGnzZNyOQ.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  }
}