Koko Brand Identity

A complete profile of Koko's visual system — colors, typography, components, and personality — extracted from https://kokocares.org. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/koko
• Machine-readable JSON: https://characterquilt.com/branding/koko.json
• Per-page llms.txt: https://characterquilt.com/branding/koko/llms.txt

Quick Facts

Color Palette

• primary: #7059E7
• secondary: #F1C54A
• accent: #7059E7
• background: #FFFFFF
• textPrimary: #000000
• link: #E1DEF8

Typography

• primary: Inter Tight — https://fonts.google.com/specimen/Inter+Tight
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#707070, borderColor=#CCCCCC, borderRadius=50px, shadow=none
• buttonPrimary: background=#7059E7, textColor=#FFFFFF, borderColor=#7059E7, borderRadius=50px, shadow=none
• buttonSecondary: background=transparent, textColor=#7059E7, borderColor=#7059E7, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: young people seeking mental health support

Koko Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Koko Mental Health Resources
  • Image:
  • Source: Join Koko Cares
• Mental Health Research | Koko
  • Image:
  • Source: Koko Resources
• Koko – Free, Anonymous Emotional Support
  • Image:
  • Source: Koko Resources
• PeerVent (/vent) by Koko - Safe Vent Channels for Discord Communities
  • Image:
  • Source: Koko Discord
• Partner with Koko | Join Our Mission
  • Image:
  • Source: Koko Partner
• 24/7 Mental Health Discord Bot for Healthier, Happier Discord Servers
  • Image:
  • Source: Koko Discord

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Tight",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#7059E7",
    "secondary": "#F1C54A",
    "accent": "#7059E7",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#E1DEF8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Tight",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter Tight",
        "sans-serif"
      ],
      "body": [
        "Inter Tight",
        "sans-serif"
      ],
      "paragraph": [
        "Inter Tight",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "18px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#707070",
      "borderColor": "#CCCCCC",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#7059E7",
      "textColor": "#FFFFFF",
      "borderColor": "#7059E7",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#7059E7",
      "borderColor": "#7059E7",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/686b5718eadc0876fce82e58/687524b6d9a8d64224416ed3_Koko-Logo-GIF-Color-NoBG-2.gif",
    "favicon": "https://cdn.prod.website-files.com/686b5718eadc0876fce82e58/687e55997ea4eb1de1a45075_Koko-favicon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young people seeking mental health support"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}