Koko Brand Identity

A complete profile of Koko's visual system — colors, typography, components, and personality — extracted from https://kokocares.org. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://kokocares.org.

• primary:
  • Hex: #7059E7
  • RGB: rgb(112, 89, 231)
• secondary:
  • Hex: #F1C54A
  • RGB: rgb(241, 197, 74)
• accent:
  • Hex: #7059E7
  • RGB: rgb(112, 89, 231)
• background:
  • Hex: #FFFFFF
  • RGB: rgb(255, 255, 255)
• textPrimary:
  • Hex: #000000
  • RGB: rgb(0, 0, 0)
• link:
  • Hex: #E1DEF8
  • RGB: rgb(225, 222, 248)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter Tight
  • Google Fonts →
• heading: Inter
  • Google Fonts →
• Font Stack: Inter Tight, sans-serif

Visual Assets

UI Components

• Input:

  • Background: #FFFFFF
  • Text Color: #707070
  • Border Color: #CCCCCC
  • Border Radius: 50px
  • Shadow: none

• Button Primary:

  • Background: #7059E7
  • Text Color: #FFFFFF
  • Border Color: #7059E7
  • Border Radius: 50px
  • Shadow: none

• Button Secondary:

  • Background: transparent
  • Text Color: #7059E7
  • Border Color: #7059E7
  • Border Radius: 50px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: young people seeking mental health support

Koko Brand in the Wild

Image: cdn.prod.website-files.com Source: join.kokocares.org

Image: cdn.prod.website-files.com Source: kokocares.org

Frequently Asked Questions

• What is Koko's primary brand color?
  Koko's primary brand color is #7059E7. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Koko use?
  Koko uses Inter Tight for body text and Inter for headings. Fonts were detected on https://kokocares.org as part of their live design system.

• Does Koko use a light or dark theme?
  Koko's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Koko's logo?
  Koko's logo is available directly on their site (https://kokocares.org). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://kokocares.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Koko.

Methodology

Brand data on this page was extracted from https://kokocares.org on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Koko.