keeper.json
Keeper Brand Identity
A complete profile of Keeper's visual system — colors, typography, components, and personality — extracted from https://keepertax.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/keeper
- Machine-readable JSON: https://characterquilt.com/branding/keeper.json
- Per-page llms.txt: https://characterquilt.com/branding/keeper/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #000A2C |
| Accent | #001149 |
| Body Font | Arial |
| Heading Font | F37blanka |
Color Palette
- primary: #000A2C
- secondary: #D6E0FF
- accent: #001149
- background: #FFFFFF
- textPrimary: #001149
- link: #001149
Typography
- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: F37blanka — https://fonts.google.com/specimen/F37blanka
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#001149, textColor=#FFFFFF, borderColor=#001149, borderRadius=8px, shadow=none
- buttonSecondary: background=#F2F6FF, textColor=#001149, borderRadius=0px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: individuals and small businesses needing tax assistance
Keeper Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- The Benefits of 1099 Work: How to Know if It's Right for You
- Image:
- Source: Source
- Image:
- 27 Tax Write-Offs for Bloggers
- Image:
- Source: Source
- Image:
- What Is An S-Corp And Should I Start One?
- Image: .png)
- Source: Source
- Image: .png)
- Consultation with a tax pro
- Image:
- Source: Source
- Image:
Working with these fonts
Not found on Google Fonts? Agent Instructions:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.